Email Marketing and CRM event in Valencia Spain
Write better emails. It’s as simple as that. Love them or hate them (let’s be honest, most people hate them), they are the lifeblood of your business. They give your business visibility in a way that no other platform can.
They’re the chips to your burger.
The gin to your tonic.
The strawberries to your cream.
The aisle seat to that flight you take when you have food poisoning and you spend 5 hours running up and down to the toilet on your way from Johannesburg to New York. (True story)
So, how do you write banging emails, that are clear, juicy, and convert the reader into a fan who can’t get enough of you? Let’s explore, shall we?
What’s in an email?
Well, hopefully, you. Hopefully your style, your personality, your vibe, your weirdness, your humour. Emails are the single most powerful way to connect with your community. They’re personal. They’re intimate. And they’re something that your subscriber has asked to receive. So, best you make it count.
One of the best ways to do this is to clearly define your brand voice in a way that is authentic and memorable.
1. Subject lines
You’ve got to be creative because the competition in your inbox is stiff. I get dozens of emails every single day. Most of them end up unopened, in the trash. The ones that pique my interest are the ones that have a subject line that stands out. You can do this in a number of ways:
- Use emojis to grab attention
- Miss-spell a word (sekshual, kerr-azy, ecks-perience)
- Offer something for free
Mostly, though, you want your subject line to introduce an idea in a way that drives curiosity.
‘Here’s what no one is telling you about X.’
‘That time I saved Madonna’
2. Write to a friend
A lot of my clients tell me that when they sit down to write the email, they go blank. This is normal. Don’t be afraid. The best way to write an email to your list is to think of your best friend and write to them. Seriously. Imagine you’re writing to your bestie. It’ll make your email personal, real, truthful, easy-to-read. And those are the best kinds of emails.
3. The rule of ONE
As much as you possibly can, keep the focus of your email to one thing. If you have a million things going on in your business, and you feel you need to share it all, do it on your social platforms. When it comes to emails, though, you want that baby to be focused and clear. The reader should have no doubt as to what you’re writing about or what action you want them to take.
One call to action.
One. Singular sensation.
This really is a personal preference. Your email can be as long or as short as you want it to be. It’s true, a lot of people don’t have the time to sit and read through a looooooong email, and might skim through it. But, some readers love sitting down with a cup of tea or coffee and reading something substantial. The trick is to know your audience. And write an email that is well-crafted and interesting. If the email is good, people will read it.
5. The scanners
A lot of people will scan your emails. There’s a lot going on in people’s lives and they don’t have time to read everything. So, make this easy for them.
Bold the important bits.
Introduce colour. 🎉💋✨
Make it as easy to consume as possible.
And put a PS on the end with the important stuff. If people skip to the end, make sure they can grab everything they need in the PS.
Use images like they’re your bestie. Don’t put them in for the sake of it. Make them speak. I LOVE gifs. I put them in all my emails. They are fun, and they can illustrate a point in a single moment. Images are fantastic and people love them.
7. Give value
Your emails should give value to the reader. Of course we need to sell. We’re in business. It’s vital that we sell. But if every single one of your emails is selling something, your people will unsubscribe quicker than you can build your list.
Building your email list and writing banging emails is one of the most powerful ways you can build your business. It gives your business credibility, it allows you to do valuable market research, and it allows you to convert leads into clients. Write better emails, and watch your business soar.